The leading eCommerce SEO experts you should follow on LinkedIn include Gary Vaynerchuk, Kai Cromwell, Louis Smith, Jeff Oxford, Jason Goldberg, and to name a few. Not the loudest ecommerce seo voices, but the experts doing the work behind ecommerce brands that grow from 1000 visitors to millions every month.
Quick Table which ecommerce SEO specialist to follow
| Experts Name | Best For | Years of Experience |
|---|---|---|
| Kai Cromwell | Shopify SEO, Technical SEO & Collection Pages | 6+ years |
| Louis Smith | Ecommerce Growth, Revenue SEO & Content Strategy | 11+ years |
| Jason Goldberg | Digital Commerce, AI & Agentic Commerce | 30+ years |
We selected these specialists for their practical experience, real-world insights, and work across eCommerce SEO. They cover everything from technical SEO, Shopify optimization, product pages, and content strategy to AI search, ecommerce growth, and conversion.
This guide highlights eCommerce SEO experts making an impact in 2026 by driving traffic, conversions, and sustainable growth.
What Defines a Great eCommerce SEO Expert?
A great eCommerce SEO expert needs more than the ability to rank a page on Google. The best professionals understand how search, content, products, customers, and revenue work together.
Proven eCommerce Results
Real results matter. We look for experts who can show case studies, traffic growth, revenue gains, better rankings, or other measurable outcomes for eCommerce brands.
Deep SEO Experience
Strong eCommerce SEO requires more than basic on-page optimization. A good expert understands technical SEO, site architecture, product and category pages, internal linking, content strategy, and search intent.
Understanding of AI Search
Search is changing fast. Great SEO professionals are also learning how AI Overviews, ChatGPT, and other AI tools are changing product discovery and brand visibility.
Practical Industry Knowledge
Experience outside a checklist matters. We value experts who share insights through LinkedIn posts, podcasts, conferences, research, and real project examples.
A Focus on Business Growth
SEO should support the business, not just rankings. The strongest eCommerce SEO experts understand how organic visibility can contribute to qualified traffic, conversions, customers, and long-term growth.
How We Selected the eCommerce SEO Experts
Before creating this list, we started with more than 50 eCommerce SEO professionals from across the industry.
We then narrowed the list by looking at who was actually sharing useful insights about eCommerce SEO, who had real industry experience, and who was helping brands solve real search and growth problems.
From that research, we selected these 12 experts.
The numbers in this list are only used to make the article easier to follow. They are not meant to show a strict ranking. Our main goal is to help eCommerce SEO professionals find people worth following, especially those who can help them grow their skills and stay ahead as AI changes search.
To make our selection, we looked at several factors:
- Real eCommerce SEO case studies and proven results
- Experience and areas of SEO expertise
- LinkedIn content, engagement, and industry discussions
- Conference talks, webinars, and podcast appearances
- Articles and research published in trusted industry journals
- Their views on the growing connection between Ecommerce SEO and AI
We wanted to go beyond follower counts or popular opinions. The experts on this list were selected because their work offers practical ideas, real experience, and useful perspectives for the next stage of eCommerce search.
Our Listed Ecommerce SEO Experts Linkedin Follow in 2026 at a Glance
The table below highlights each expert’s role, company, core eCommerce SEO expertise, and years of relevant experience. Read and understand who each expert is, what they specialize in, and how much relevant eCommerce SEO experience they bring.
| Ecom SEO Experts Name | Role/Company | Expertise in | Years in E-commerce SEO |
|---|---|---|---|
| Gary Vaynerchuk | CEO, VaynerX | Brand Building, Content, Consumer Attention, Digital Marketing | Not specified |
| Kai Cromwell | Founder, New Seas | Shopify SEO, Technical SEO, Collection Pages, Ecommerce Link Building Strategy | 6+ years |
| Louis Smith | Director of Ecommerce | Shopify SEO, Ecommerce Growth, Content, AI | 11+ years |
| Jeff Oxford | Founder & CEO, 180 Marketing | Ecommerce SEO, AI Search, Technical SEO, Link Building | 15+ years |
| Jason Goldberg | Chief Commerce Strategy Officer, Publicis Groupe | Digital Commerce, AI, B2B Commerce, Agentic Commerce | 30+ years |
| Brian Beck | Managing Partner, Enceiba | B2B Ecommerce, Amazon Business, AI, Product Data | 25+ years |
| Greg Shuey | Founder, Stryde | Ecommerce SEO, Paid Search, Content, AI Search | 20+ years |
| Adam Riemer | President, Adam Riemer Marketing | SEO, Affiliate Marketing, AI, Content, CRO | 20+ years |
| Luke Carthy | Ecommerce Growth & Analytics Consultant | Ecommerce SEO, CRO, Analytics, Organic Search | 12+ years |
| Jen Cornwell | Sr. Director of AI SEO Innovation, Tinuiti | AI SEO, Conversational Search, Product Feeds, LLM Visibility | 10+ years |
| Rihab Seb | Ecommerce Expert & Brand Marketing Strategist | Shopify SEO, Store Optimization, Paid Ads, Email Marketing | 10+ years |
| Dimitar Georgiev | Senior SEO Consultant | Ecommerce SEO, Technical SEO, Shopify, WooCommerce, Magento | 6+ years |
Top Ecommerce SEO Experts to Follow on LinkedIn in 2026
In this section, we highlight 12 global eCommerce SEO influencers, covering their experience, expertise, strategies, and practical insights to help you choose who to follow.
1. Gary Vaynerchuk
Gary Vaynerchuk has built his reputation around one thing most eCommerce SEO experts eventually learn the hard way: attention is an asset.
What makes Gary particularly interesting for eCommerce marketers is the way he connects content with demand. He doesn’t look at digital marketing as a collection of isolated channels. Instead, he focuses on understanding where people spend their attention, what makes them care, and how brands can consistently show up in those environments.
Why Ecommerce SEO Professionals Should Follow Him
Gary brings a different perspective than the typical SEO advice. His content regularly touches on,
- Building brands people actually remember
- Creating content at scale
- Understanding consumer attention
- Turning social visibility into business growth
- Developing a recognizable brand voice
- Using content to stay relevant in crowded markets
If you’re an Ecommerce SEO professional looking to understand the bigger picture of organic growth, brand demand, and consumer attention, Gary Vaynerchuk is worth following on LinkedIn.
2. Kai Cromwell
Kai Cromwell takes a practical approach to Ecommerce SEO. His focus is not on chasing traffic for the sake of traffic. He looks at the pages, keywords, and SEO work that can actually help an online store make more money.
Kai is the Founder of New Seas, a Shopify SEO agency that works with 7 to 9 figure brands. He is also an SEO Coach at Daily Mentor.
In one case, Kai shared how a client generated $37.4K in 90 days from a simple SEO process. The team updated existing money pages, improved site structure, and built backlinks to the homepage and key collection pages.
Why Ecommerce SEO Professionals Should Follow Him
Kai’s approach is built around a few simple ideas,
- Improve existing money pages
- Build strong collection pages
- Keep important pages close to the homepage
- Strengthen internal linking
- Fix technical SEO issues
- Remove content that does not match search intent
- Build relevant backlinks (Uprankly Link Builder helps you run your entire link building workflow i.e. prospecting, campaign, backlink monitoring, client and team management from one dashboard)
- Use Google Search Console and competitor data to guide decisions (Uprankly Link Planner runs competitor gap backlink analysis for free)
Kai’s content is especially useful for anyone working with Shopify brands because he does not stop at SEO theory. He breaks down the work behind the results, from fixing technical issues and improving collection pages to building links and cutting content that does not serve a purpose.
3. Louis Smith
Louis Smith looks at Ecommerce SEO through one simple lens: revenue.
As the Director of Ecommerce at Shopify Plus, he works with Shopify brands on SEO growth, eCommerce strategy, and ChatGPT consulting. His experience has shaped a clear view of what SEO should really do for a business.
For Louis, ranking for high-volume keywords is not the finish line. The real goal is to turn search demand into customers and revenue.
Why Ecommerce SEO Professionals Should Follow Him
Louis’s LinkedIn content often covers,
- Using data to find what drives growth
- Moving beyond rankings and traffic
- Building content around real customer needs
- Connecting content with products and collections
- Using AI without losing human expertise
- Improving the path from search to purchase
- Creating content that supports the full buying journey
In one client example, Louis shared 832,312 sessions, 22,473 purchasers, and more than $2.28M in revenue, along with strong year-over-year growth.
His content strategy is also practical. He starts with the customer, studies search behavior, maps content to the buying journey, uses AI for research and drafts, then adds human editing and connects content with products.
For anyone working with Shopify brands, Louis offers a useful reminder: SEO should not end when someone clicks. It should help move them toward the buy button.
4. Jeff Oxford
Jeff Oxford is one of the Ecommerce SEO voices worth watching if you want to understand where search is heading next.
He is the Founder and CEO of 180 Marketing, an agency focused on eCommerce SEO and AI search. Jeff has more than 15 years of experience and has worked on 300+ eCommerce SEO campaigns.
Why Ecommerce SEO Professionals Should Follow Him
Jeff’s content often covers,
- AI search and ChatGPT visibility
- Ecommerce SEO trends and data
- Product and category page optimization
- Google Shopping
- Technical SEO
- Link building and brand mentions
- How AI assistants recommend products
- Turning search visibility into revenue
His recent study of 10,000 ChatGPT responses found that brands were recommended 44% more often when one of their website pages was cited as a source.
He has also studied AI traffic across 94 eCommerce sites and found that ChatGPT traffic converted 31% better than non-branded organic search, while still accounting for a much smaller share of total traffic.
For anyone working in Ecommerce SEO, Jeff’s LinkedIn is a useful place to keep up with the shift from traditional search to AI-driven product discovery.
5. Jason Goldberg
Jason Goldberg brings more than 30 years of digital commerce experience to the conversation around SEO, AI, and online buying.
He is Chief Commerce Strategy Officer at Publicis Groupe and has helped build ecommerce businesses at companies including Blockbuster, Best Buy, and Target. He also hosts The Jason & Scot Show, writes about retail trends, and speaks regularly at major commerce events.
Jason’s recent work focuses heavily on agentic commerce, where AI tools may research products, compare options, and eventually complete purchases for shoppers.
Why Ecommerce SEO Professionals Should Follow Him
Jason’s content often explores,
- AI-driven product discovery
- Agentic commerce and AI shopping
- B2B ecommerce
- Product data and structured attributes
- Retail media and marketplaces
- Changing shopper behavior
- The future of search and discovery
- How brands can prepare for AI-led buying
His recent B2B analysis makes a simple SEO point clear: if important product details are buried inside PDFs instead of structured fields, AI systems may struggle to understand and recommend those products.
6. Brian Beck
Brian Beck has spent more than 25 years in ecommerce leadership and is the Managing Partner at Enceiba, where he helps B2B companies grow through Amazon. He is also a Co-Founder of Master B2B and the author of Billion Dollar B2B Ecommerce.
What makes Brian valuable for Ecommerce SEO professionals is his focus on the data behind product discovery. His content looks at how AI is changing the way B2B buyers find and compare products, and why clean, detailed product data is becoming more important.
Why Ecommerce SEO Professionals Should Follow Him
Brian regularly talks about,
- B2B ecommerce growth
- Amazon Business
- AI and agentic commerce
- Product data and content
- Marketplaces
- Digital buyer behavior
- Ecommerce analytics
- B2B customer experience
His Master B2B Friday 15 podcast is also worth following. Brian and Andy Hoar use the show to discuss practical B2B ecommerce issues, from AI and marketplaces to analytics and digital strategy.
For Ecommerce SEO professionals, Brian offers a useful B2B lens on a bigger shift: search visibility is increasingly tied to how well machines can understand your products, not just how well pages rank.
7. Greg Shuey
Greg Shuey takes a practical view of ecommerce growth. With more than 20 years in SEO and experience scaling D2C brands, he focuses on the link between search visibility, customer acquisition, paid media, and revenue. He is the founder of Stryde, an ecommerce marketing agency built around helping $1M–$15M brands grow.
One idea shows up in his content: SEO should not be treated as a separate marketing task. It needs to support a wider growth strategy.
Why Ecommerce SEO Professionals Should Follow Him
Greg’s ecommerce SEO advice covers,
- Finding keywords buyers actually use
- Making category and collection pages stronger
- Building content across the full buying journey
- Connecting paid search with organic search
- Using customer research to shape content
- Preparing ecommerce brands for AI search
- Building organic visibility during market downturns
Greg also talks about a shift many ecommerce brands miss. Ranking for keywords is not enough if the content does not help buyers make a decision. He has written about category pages, SEO audits, content hubs, AI Overviews, ChatGPT, and using paid insights to improve organic landing pages.
His content is especially useful for small ecommerce companies that need SEO to work alongside the rest of their acquisition strategy, rather than sitting in its own silo.
8. Adam Riemer
Adam Riemer has spent more than 20 years working across SEO, affiliate marketing, content, and growth strategy. As an award-winning consultant and President of Adam Riemer Marketing, he brings a broad view of how organic search connects with the rest of digital marketing.
His recent ecommerce SEO content focuses on a question many brands are now facing: what happens to product pages when AI can read feeds, schema, and other structured data?
Adam’s answer is clear. The product page still has a job to do. If you want to get clear about why links should target categories instead of product URLs, read Point Backlinks at Category Pages, Not SKUs.
Why Ecommerce SEO Professionals Should Follow Him
Adam regularly explores,
- Ecommerce product page optimization
- AI search and LLM visibility
- Technical SEO and site structure
- Internal linking
- Affiliate marketing
- Content quality and user experience
- SEO-driven conversion growth
- Using AI without removing human judgment
One of his recent examples is especially relevant. He explains that AI can help refresh product descriptions, but the output needs strong inputs, fact checks, SEO elements, and substantial human editing.
9. Luke Carthy
There is a reason Luke Carthy keeps coming back to the basics. In his view, ecommerce brands can spend too much time chasing the latest SEO acronym while ignoring the things that actually help customers buy.
Luke is an ecommerce growth and analytics consultant who works across SEO, CRO, Google Analytics, and ecommerce strategy. His approach is simple: growth comes first, SEO is one of the tools that helps deliver it.
Luke argues that GEO and AEO do not replace strong ecommerce SEO foundations. Good category architecture, AEO strategy for ecommerce, accessible product pages, structured data, internal linking, useful content, reviews, and strong brand signals still matter.
Why Ecommerce SEO Professionals Should Follow Him
Luke also pays close attention to areas many SEO teams overlook:
- Ecommerce analytics and tracking
- Category structure and taxonomy
- Conversion problems
- Product and landing pages
- Internal linking
- Technical SEO
- Customer experience
Luke’s content is a useful counterpoint to the AI-first rush. His message is not to ignore AI, but to make sure the fundamentals are working before chasing what is new.
10. Jen Cornwell
For Jen Cornwell, the future of Ecommerce SEO is not simply about adding “AI” to an existing SEO checklist. Her work looks at how brands need to become easier to understand across search engines, AI platforms, product feeds, marketplaces, and the wider web.
As Sr. Director of AI SEO Innovation at Tinuiti, Jen focuses on conversational search and how brands can build visibility across LLMs and emerging discovery platforms. Her recent work also shows a strong focus on ecommerce product pages and product feeds.
One of her key ideas is that SEO can no longer operate alone. Product, paid media, commerce, PR, social, and SEO teams all contribute signals that can shape how AI understands a brand.
Why Ecommerce SEO Professionals Should Follow Her
Jen’s content covers,
- AI search and ecommerce discovery
- Product feed optimization
- Product page data
- Brand visibility across LLMs
- AI citations and recommendations
- Cross-channel SEO strategy
- Conversational search
- Measuring AI visibility
Jen has also challenged the idea that every brand should copy the same AI SEO playbook. Her research stresses that citation patterns vary by platform, industry, and search intent.
11. Rihab Seb
Rihab Seb approaches ecommerce from a broader angle than simply chasing rankings. With more than 10 years in ecommerce and digital marketing, she works across Shopify optimization, SEO, paid ads, email marketing, branding, and conversion strategy.
Her coaching and consulting work focuses on helping small and medium-sized ecommerce brands turn more of their traffic into sales.
Rihab’s SEO experience includes Shopify site structure, collections, on-page optimization, backlinks, content marketing, and technical issues that can limit organic visibility. She has also taught a dedicated Ecommerce SEO course covering both on-site and off-site optimization for Shopify stores.
What makes her content useful is the way she connects SEO with what happens after the click.
Why Ecommerce SEO Professionals Should Follow Her
Rihab’s ecommerce insights often cover,
- Shopify collections and site navigation
- Product page optimization
- SEO and organic traffic
- Conversion rate optimization
- Customer reviews and trust signals
- Product recommendations
- Analytics and customer behavior
- Email marketing and retention
She also talks about making product claims more specific, improving store usability, and finding where customers drop out of the buying journey.
12. Dimitar Georgiev
Dimitar Georgiev takes a very hands-on approach to Ecommerce SEO. As a Senior SEO Consultant with 6+ years of experience, he works directly with Shopify, WooCommerce, and Magento stores, with a focus on organic orders and revenue rather than rankings alone.
His LinkedIn content often highlights the technical issues that can quietly damage an ecommerce site. Redirects, deleted URLs, crawl problems, duplicate pages, and poor site structure may not look like major problems at first, but they can have a real effect on organic performance.
That technical focus is also clear in his ecommerce work. His process covers product and category pages, internal linking, structured data, technical SEO, and content built around purchase intent.
Why Ecommerce SEO Professionals Should Follow Him
Dimitar regularly digs into areas such as:
- URL changes and redirect management
- Ecommerce site architecture
- Product and category optimization
- Internal linking
- Indexation and crawl control
- Structured data
- Technical SEO audits
- SEO migrations
His case studies show the same practical mindset. One Shopify migration retained 8,900 ranking keywords after 12,400 redirects were implemented, while another fashion store saw organic revenue rise 180% over nine months.
FAQ
Who should beginners follow to learn eCommerce SEO?
Beginners can follow experts such as Greg Shuey, Luke Carthy, Kai Cromwell, and Rihab Seb. Their content covers practical SEO, Shopify, technical SEO, content, CRO, and real-world ecommerce growth.
Which eCommerce SEO experts share insights about AI search?
Experts such as Jeff Oxford, Jen Cornwell, Jason Goldberg, and Brian Beck regularly discuss AI search, AI discovery, agentic commerce, and how ecommerce brands can prepare for changes in search behavior.
Are there eCommerce SEO experts who share case studies on LinkedIn about ecommerce SEO?
Yes. Experts including Kai Cromwell, Dimitar Georgiev, Louis Smith, and Greg Shuey share practical examples, results, and lessons from ecommerce SEO work, helping professionals understand how strategies perform on real brands.
What is Next?
Following these eCommerce SEO experts is only the first step. Start by choosing a few whose expertise matches your goals, then follow their LinkedIn posts, case studies, podcasts, and conference talks.
Test the ideas that fit your work, keep track of what changes in search and AI, and continue learning. The goal is not to copy every expert, but to build your own eCommerce SEO playbook.
